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Brazilian rivals aim to end Nubank's purple reign

(The logo of Nubank, a Brazilian FinTech startup, is pictured at the bank's headquarters in Sao Paulo, Brazil June 19, 2018. REUTERS/Paulo Whitaker/File Photo)

SAO PAULO, Dec 8 (Reuters) - Nubank has evolved in seven years from a fintech to one of Latin America's biggest credit card issuers, now on the brink of an IPO that could make it the region's largest listed bank.

But Nubank's unique purple no-fee credit card has not only lured 48 million clients mainly among Brazilians long-used to hefty charges, it has also spawned a host of imitations among competitors who now threaten to knock it off its perch. (Continua aqui...)


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